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Keepin' The Faith is the fifth episode of the first season of ALF. It originally aired on Oct. 20, 1986.
In order to get his initial supplies, he purchases $4,000 worth of make-up with Willie's Visa (putting him over his limit). Willie is in a panic when several women show up for ALF's make-up party, but is delighted when they sell all of the makeup and make a small profit.
"Keeping the Faith" is a 1983 song by Billy Joel.