Sendrax is a company that creates products with CFCs. ALF begans a letter writing campaign to get them to stop producing the CFCs which were destroying the ozone layer. Sendrax attempts to sue ALF for defamation of character, so Willie has to intervene to alleviate the situation. When Willie does so, he speaks to Steve Michaels, an executive. Interestingly, not only does Sendrax agree to drop the lawsuit against ALF, they offer Willie a lobbying job with a fat pay package. Willie must then struggle with the concept of using this cushy job to provide for his family's future as opposed to the future of society.
The slogan of Sendrax is "We care."